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"Because I'm not very tall, I was in a position where I couldn't see myself in the picture so I stood on my helmet and then I was one of the tallest," said HVM Racing's E.J. Viso after the starting field for "The Greatest Spectacle in Racing" posed in 11 rows of three in Race Day uniforms for an international media photo blitz that stopped lunch time traffic in the Financial District.

The 7,000-pound sculpture by Arturo Di Modica depicts a flared-nostril bull, the symbol of aggressive financial optimism and prosperity, ready to charge. It's often rubbed by investors - and tourists - seeking good luck. Now the statue - with a winner's wreath around one of its horns - has the distinction of being rubbed by 33 IndyCar Series drivers seeking good luck in the 500-Mile Race on Sunday, May 25.

"It was great," said Viso, the Indianapolis 500 rookie who will start from the middle of Row 9. "To see all the people on the sidewalks take our picture was great. I rubbed the bull's nose, so now I'll have good luck for my first '500.' It's part of all the things associated with the race, and I will definitely remember this."

Spectators on double-decker tour buses also were treated to free, close-up photo ops as a handful of drivers posed on the open-air second deck of a tour bus. Team Penske's Helio Castroneves, who qualified fourth in seeking his third Indianapolis 500 victory, waved to the star-struck tourists.

"They must have seen me on 'Dancing with the Stars,'" said Castroneves, who soon afterward was on his way to Los Angeles for his role as an "Entertainment Tonight" special correspondent covering the finals of the top-rated ABC show that he won in November.

Drivers then filed into the recently opened Sports Museum of America for a media luncheon and tour of the 50,000-square-foot facility that includes multiple pieces of memorabilia from past and present drivers associated with the IndyCar Series and Indianapolis 500.

The Sports Museum of America is the nation's first multimedia, interactive all-sports museum experience celebrating the significance of sports in American culture. A.J. Foyt and Mario Andretti are members of the museum's Board of Trustees.

"This event is an absolute home run," said John Urban, president and general manager of the Sports Museum of America. "It's the first big outdoor event we've done, and what could be better? Thirty-three drivers, the (Borg-Warner) Trophy and having everybody here take a look at the museum.