Grand Prize Is Two Tickets To Victory Lane For Indy 500, Brickyard 400
By Eric Powell
indy500.com
Tuesday, May 20, 2003
More than 19,000 Indianapolis Motor Speedway fans will win IMS merchandise and concessions thanks to the Coca-Cola "Under the Cap" promotion.
Fans attending Indianapolis 500 activities at the Indianapolis Motor Speedway from 500 Festival Community Day on May 21 through Race Day on May 25 and the Brickyard 400 from Aug. 1-3 can win prizes by purchasing a 20-ounce bottle of Coca-Cola Classic from any concession stand on the grounds of the Indianapolis Motor Speedway.
Fans need simply to remove the cap from their bottle of Coca-Cola and check under the cap to find out if they've won prizes such as event hats, key chains and decals or IMS concessions such as Indy Dogs (hot dogs) or a free 20-ounce Coca-Cola Classic.
Two grand prize-winning Coca-Cola bottle caps will provide two fans with the ultimate Indy experience: two tickets to Victory Lane celebrations at the conclusion of the 87th Indianapolis 500-Mile Race and the 10th Brickyard 400.
"With the odds of winning a prize at one in six, Coca-Cola is going to make a lot of Indianapolis Motor Speedway fans very happy … more than 19,000, in fact," said Joie Chitwood, senior vice president of business affairs for IMS. "We thank our partners at Coca-Cola for joining us in such an exciting promotion. It gives us a unique avenue for rewarding our loyal fans."
The Speedway's "Under the Cap" promotion is unique in that it is the only such promotion that is taking place entirely within a single sports facility.
Related Stories
- 93rd Indianapolis 500 Tickets On Sale Monday, Nov. 17
- Indy 500 Grill Opens At New Indianapolis International Airport
- Indy 500 Winner Dixon Hits Jackpot At Vegas Title Celebration
| Indianapolis 500 Talkback | Post Comment |
|
|
|